Puma: innovating in your shoes box
April 19, 2010Puma has just launched a new concept of shoes box. Putting together box and bag in only one product, Puma is giving a really cool example that innovation can happen everywhere. Moreover this is also a really nice example that innovation does not happen overnight. It took 21 months to Yves Béhar, the product designer of this concept, come up with this idea. The result is in the video below. Congratulations to everyone involved in this project!
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21 months. When I saw this number, I was impressed by their professional spirit. I also agree that a good design is not created by a suddenness.
i’m sure he was very well paid.
but indeed, it’s a very nice example to show that the product of a design process is not done overnight. it’s not the result of pure inspiration, but a lot of hard work as well! 