Change by Design
July 13, 2010
Nowadays I am reading Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, by Tim Brown. He is CEO and president of IDEO. In this book, Tim describes the process that IDEO has been using for years now to help huge companies (e.g. Microsoft, PepsiCo, Procter & Gamble, and Steelcase) to innovate through design.
Design thinking is the concept underneath the whole book and is the topic that has inspired me recently. I hope you have the opportunity to read it! 
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