<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>User-centered thoughts</title>
	<atom:link href="http://usercenteredthoughts.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://usercenteredthoughts.wordpress.com</link>
	<description>thoughts from a user-centered professional</description>
	<lastBuildDate>Sun, 18 Jul 2010 19:49:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='usercenteredthoughts.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/6e0dd68cbc54b691d87c96c5e1c873ee?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>User-centered thoughts</title>
		<link>http://usercenteredthoughts.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://usercenteredthoughts.wordpress.com/osd.xml" title="User-centered thoughts" />
	<atom:link rel='hub' href='http://usercenteredthoughts.wordpress.com/?pushpress=hub'/>
		<item>
		<title>I&#8217;m afraid we don&#8217;t have money for usability!</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/07/18/im-afraid-we-dont-have-money-for-usability/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/07/18/im-afraid-we-dont-have-money-for-usability/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 19:49:05 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[USI program]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=295</guid>
		<description><![CDATA[Last week I heard again what I hadn&#8217;t heard for a long while. It comes in different versions. Sometimes it is something like &#8220;Huum, you know, usability is important, but we need to focus on different things at the moment&#8221;. Other times, &#8220;I know usability is core, but we need to focus on development now. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=295&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img alt="usability problem" src="http://www.bdbusiness.ru/img/foto/news/1182416237_usability-2.jpg" title="usability problem" class="alignleft" width="252" height="255" />Last week I heard again what I hadn&#8217;t heard for a long while. It comes in different versions. Sometimes it is something like &#8220;Huum, you know, usability is important, but we need to focus on different things at the moment&#8221;. Other times, &#8220;I know usability is core, but we need to focus on development now. Later on, we will spend with usability&#8221;. What about, &#8220;I&#8217;m sure our software developers can have a look at our usability issues&#8221;? This post is not to discuss whether usability is important or not. I hope we are all convinced that it is important. What I would like to bring here is my concern about how much we, usability professionals, are prepared to work in situations where usability is not in the budget of a company, which by the way happens everyday, everywhere.</p>
<p>I am about to conclude my <a href="http://usi.tm.tue.nl/">professional doctorate in User-System Interaction</a> in The Netherlands. During this almost 2 years, I never had the need to convince anyone about the importance usability. They teach that! Most of the time I was in the university, people there know what they can get from usability activities. However this scenario of the dreams always annoyed me. This is not real! Now I am doing my internship and &#8211; for many reasons &#8211; usability has its space in my project. This is not real again. When I heard last week someone saying that the budget of a certain project has to be directed to development, sales, marketing and everything else, but usability activities, I thought: &#8220;Wow! Here we go back to reality!&#8221;. Working in a context where everyone is aware about how important usability is, money is always available, recruitment is done smoothly and time is not a problem is a really boring workplace. In October I will get my brand new degree and I will be back to the market. Maybe the meeting last week was a sign that I am approaching the times where usability has to fight for its space. I look forward to start fighting again! \o/ For the teacher, instructors or anyone who teaches usability, my message is to think about this. Teach people how to deal with situations where usability is not the most important/valued/focused thing, because we all know the value of it, but we also know that we need much more than that to have a product!</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/295/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/295/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/295/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/295/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/295/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/295/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/295/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/295/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/295/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/295/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/295/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/295/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/295/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/295/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=295&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/07/18/im-afraid-we-dont-have-money-for-usability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>

		<media:content url="http://www.bdbusiness.ru/img/foto/news/1182416237_usability-2.jpg" medium="image">
			<media:title type="html">usability problem</media:title>
		</media:content>
	</item>
		<item>
		<title>World Usability Day 2010 is coming</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/07/14/world-usability-day-2010-is-coming/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/07/14/world-usability-day-2010-is-coming/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:52:21 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[user-centered design]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=292</guid>
		<description><![CDATA[World Usability Day edition 2010 is approaching. As every year, WUD has a theme that will lead the activities during that day. For this year communications is the theme. WUD 2010 will serve as an impetus to creating greater awareness for designs, products and services that improve and facilitate communications around the world. This year&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=292&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://theletter.co.uk/images/lc/world_usability_day.gif" title="world usability day" class="alignleft" width="312" height="312" /></p>
<p><a href="http://www.worldusabilityday.org/">World Usability Day</a> edition 2010 is approaching. As every year, WUD has a theme that will lead the activities during that day. For this year communications is the theme. WUD 2010 will serve as an impetus to creating greater awareness for designs, products and services that improve and facilitate communications around the world. This year&#8217;s events and forums will focus on how products and services impact communications. Programs will examine all products and services used in the communication process including: cellular phones, mobile devices, social media, email, video, and perhaps other exciting technologies that may not have hit the mainstream!</p>
<p>If you never heard about World Usability Day, it was founded in 2005 as an initiative of the <a href="http://www.upassoc.org/">UPA </a>to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, over 200 events are organized in more than 40 countries around the world to raise awareness for the general public, and to train professionals in the tools and issues central to good usability research, development, and practice.</p>
<p>Let World Usability Day 2010 be your impetus to create greater awareness for designs, products and services that improve the sustainability of our world. Be the one to bring the word to your company and community this year. I strongly recommend you get involved in World Usability Day 2010! I have participated both as an attendant and as an organizer. Both experience were great! If you do not know what is planned to take place in your city, you should have a look at <a href="http://www.worldusabilityday.org/events/2010/map">list of events</a> programmed so far. If you do not find your city listed there, this should be your biggest motivation to find people close to you to organize the event in your city.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/292/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/292/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/292/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/292/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/292/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/292/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/292/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/292/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/292/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/292/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/292/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/292/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/292/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/292/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=292&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/07/14/world-usability-day-2010-is-coming/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>

		<media:content url="http://theletter.co.uk/images/lc/world_usability_day.gif" medium="image">
			<media:title type="html">world usability day</media:title>
		</media:content>
	</item>
		<item>
		<title>DIS&#8217;10 here we go!</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/07/13/dis10-here-we-go/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/07/13/dis10-here-we-go/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 19:41:20 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[paper]]></category>
		<category><![CDATA[user-centered design]]></category>
		<category><![CDATA[USI program]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=289</guid>
		<description><![CDATA[Tomaso Scherini, Toon van Craenendonck, Wenzhu Zou, Maurits Kaptein, and I got our paper accepted at DIS&#8217;10. Our paper is entitled Enhancing the Sleeping Quality of Partners Living Apart and describes the design case we carried out last year as part of USI program. I mentioned our design case in a previous post. DIS&#8217;10 takes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=289&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://www.healthnative.com/wp-content/uploads/2009/06/sleeping-couple.jpg" title="couple" class="alignleft" width="300" height="228" /><br />
Tomaso Scherini, Toon van Craenendonck, Wenzhu Zou, <a href="http://www.mauritskaptein.com/">Maurits Kaptein</a>, and I got our paper accepted at <a href="http://www.dis2010.org/">DIS&#8217;10</a>. Our paper is entitled <em>Enhancing the Sleeping Quality of Partners Living Apart</em> and describes the design case we carried out last year as part of <a href="http://usi.tm.tue.nl/">USI program</a>. I mentioned our design case in a <a href="http://usercenteredthoughts.wordpress.com/2010/01/16/somnia-a-sleeping-enhancement-device-for-remote-couples/">previous post</a>.</p>
<p>DIS&#8217;10 takes place in Aarhus (Denmark) between 16-20 August, 2010. We will attend it and I&#8217;ll be student volunteer there as well! \o/</p>
<p>You can have a look at the abstract of our paper below.</p>
<p><em>An increasing number of people report sleeping problems. In the present paper we describe Somnia: a system designed to support remote couples to fall asleep faster and to enhance their sleep quality. Following a user-centered design process, Somnia was designed and evaluated. Qualitative feedback after a two-week user study shows that Somnia succeeds in providing a sense of connectedness between partners when sleeping remotely. This sense of connectedness might lead to a more pleasant sleeping experience. Based on our findings we recommend designers of sleep related technologies to (a) incorporate the social aspects of sleep in their designs and (b) to focus on emotional arguments rather than rational arguments to influence sleeping habits.</em></p>
<p>In the future I will post our presentation here!</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/289/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/289/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/289/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/289/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/289/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/289/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/289/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/289/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/289/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/289/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/289/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/289/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/289/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/289/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=289&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/07/13/dis10-here-we-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>

		<media:content url="http://www.healthnative.com/wp-content/uploads/2009/06/sleeping-couple.jpg" medium="image">
			<media:title type="html">couple</media:title>
		</media:content>
	</item>
		<item>
		<title>Change by Design</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/07/13/change-by-design/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/07/13/change-by-design/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:40:27 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[user-centered design]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=282</guid>
		<description><![CDATA[Nowadays I am reading Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, by Tim Brown. He is CEO and president of IDEO. In this book, Tim describes the process that IDEO has been using for years now to help huge companies (e.g. Microsoft, PepsiCo, Procter &#38; Gamble, and Steelcase) to innovate through [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=282&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://redjotter.files.wordpress.com/2009/04/cbd_page_1a_1.png?w=366&amp;h=496" alt="Book: Change by design, by Tim Brown." /><br />
Nowadays I am reading <a href="http://www.amazon.com/Change-Design-Transforms-Organizations-Innovation/dp/0061766089">Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation</a>, by Tim Brown. He is CEO and president of <a href="http://www.ideo.com">IDEO</a>. In this book, Tim describes the process that IDEO has been using for years now to help huge companies (e.g. Microsoft, PepsiCo, Procter &amp; Gamble, and Steelcase) to innovate through design.</p>
<p><a href="http://en.wikipedia.org/wiki/Design_thinking">Design thinking </a>is the concept underneath the whole book and is the topic that has inspired me recently. I hope you have the opportunity to read it! <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/282/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/282/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/282/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/282/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/282/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/282/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/282/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/282/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/282/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/282/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/282/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/282/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/282/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/282/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=282&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/07/13/change-by-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>

		<media:content url="http://redjotter.files.wordpress.com/2009/04/cbd_page_1a_1.png?w=366&#038;h=496" medium="image">
			<media:title type="html">Book: Change by design, by Tim Brown.</media:title>
		</media:content>
	</item>
		<item>
		<title>Puma: innovating in your shoes box</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/04/19/puma-innovating-in-your-shoes-box/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/04/19/puma-innovating-in-your-shoes-box/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 18:45:59 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[user-centered design]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=277</guid>
		<description><![CDATA[Puma has just launched a new concept of shoes box. Putting together box and bag in only one product, Puma is giving a really cool example that innovation can happen everywhere. Moreover this is also a really nice example that innovation does not happen overnight. It took 21 months to Yves Béhar, the product designer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=277&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.puma.com/us/en/pindex.jsp">Puma </a>has just launched a new concept of shoes box. Putting together box and bag in only <a href="http://vision.puma.com/us/en/2010/04/puma-launches-new-sustainable-packaging-designed-by-yves-behar/?source=marketing_pumacom_US_en_CleverLittleBag10_homepage_mainpanel">one product</a>, Puma is giving a really cool example that innovation can happen everywhere. Moreover this is also a really nice example that innovation does not happen overnight. It took 21 months to Yves Béhar, the product designer of this concept, come up with this idea. The result is in the video below. Congratulations to everyone involved in this project! </p>
<span style="text-align:center; display: block;"><a href="http://usercenteredthoughts.wordpress.com/2010/04/19/puma-innovating-in-your-shoes-box/"><img src="http://img.youtube.com/vi/vwRulz8hPKI/2.jpg" alt="" /></a></span>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/277/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/277/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/277/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/277/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/277/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/277/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/277/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/277/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/277/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/277/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/277/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/277/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/277/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/277/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=277&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/04/19/puma-innovating-in-your-shoes-box/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>
	</item>
		<item>
		<title>Envisioning Your Future in 2020</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/04/18/envisioning-your-future-in-2020/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/04/18/envisioning-your-future-in-2020/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 18:11:17 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[user-centered design]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=273</guid>
		<description><![CDATA[frog design developed a study for Forbes exploring how the world will be in 2020. The result, you will find in this website. And more information about the whole project you can find in frog website. Enjoy this really cool study!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=273&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://usercenteredthoughts.files.wordpress.com/2010/04/threeforbes.jpg"><img src="http://usercenteredthoughts.files.wordpress.com/2010/04/threeforbes.jpg?w=450&#038;h=345" alt="" title="threeforbes" width="450" height="345" class="aligncenter size-full wp-image-274" /></a></p>
<p><a href="http://www.frogdesign.com">frog design</a> developed a study for <a href="http://www.forbes.com/">Forbes </a>exploring how the world will be in 2020. The result, you will find in <a href="http://www.forbes.com/2010/04/08/john-maeda-design-technology-data-companies-10-keynote.html">this website</a>. And more information about the whole project you can find in <a href="http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html">frog website</a>. Enjoy this really cool study!</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/273/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/273/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/273/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/273/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/273/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/273/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/273/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/273/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/273/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/273/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/273/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/273/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/273/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/273/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=273&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/04/18/envisioning-your-future-in-2020/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>

		<media:content url="http://usercenteredthoughts.files.wordpress.com/2010/04/threeforbes.jpg" medium="image">
			<media:title type="html">threeforbes</media:title>
		</media:content>
	</item>
		<item>
		<title>Usability labs from all over the world</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/04/11/usability-labs-from-all-over-the-world/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/04/11/usability-labs-from-all-over-the-world/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 13:34:11 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user-centered design]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=269</guid>
		<description><![CDATA[Interesting post from Noldus. Thirty one usability labs from all over the world, all recently built and in active use, take you on a photographic tour and show you how they designed their rooms, what equipment they use, and which software tools are used for data collection and analysis. The usability lab photo gallery covers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=269&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Interesting post from <a href="http://www.noldus.com/">Noldus</a>.</p>
<p><em>Thirty one usability labs from all over the world, all recently built and in active use, take you on a photographic tour and show you how they designed their rooms, what equipment they use, and which software tools are used for data collection and analysis. The usability lab photo gallery covers a wide range of application domains, organizations and technology: from desktop software to mobile applications, from healthcare to military systems, from consumer electronics to office hardware, from focus groups and qualitative testing to physiological measurements and eye tracking, from corporate to educational facilities, from stationary to portable labs. Enjoy the tours!</em></p>
<p><a href="http://www.noldus.com/labs">http://www.noldus.com/labs</a></p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/269/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/269/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/269/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/269/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/269/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/269/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/269/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/269/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/269/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/269/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/269/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/269/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/269/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/269/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=269&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/04/11/usability-labs-from-all-over-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>
	</item>
		<item>
		<title>User System Interaction (USI) Program is recruiting people to start in October!</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/04/05/user-system-interaction-usi-program-is-recruiting-people-to-start-in-october/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/04/05/user-system-interaction-usi-program-is-recruiting-people-to-start-in-october/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 14:04:40 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=266</guid>
		<description><![CDATA[My program is looking for highly motivated people interested to apply to it. In different post that I have published here you could see some of the projects I have been working on during last year and where I am working now. If you haven&#8217;t had the opportunity to have a look, have it now. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=266&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>My program is looking for highly motivated people interested to apply to it. In different post that I have published here you could see some of the projects I have been working on during last year and where I am working now. If you haven&#8217;t had the opportunity to have a look, have it now. I strongly suggest you to consider USI program if you are working in HCI and user-centered design domains or if you are interested to move to that field. I will let you with some general information about my program. If you have any question, please do not hesitate to contact me. <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><em>The User System Interaction (USI) Programme was founded by the Stan Ackermans Institute in the Technical University of Eindhoven (TU/e), the Netherlands. It is a two-year post-graduate programme leading to the degree of `Professional Doctorate in Engineering` (PDeng). The User System Interaction post-graduate programme requires an internationally recognized master degree. The content of the curriculum is regulated by staff of the university from different faculties working in the field of USI and HCI and is carried out by nationally and internationally wellknown experts from university and industry.</p>
<p>The USI design program is characterized by its:<br />
Focus on design – Students are positioned as designers throughout the program, that is, as intermediate between market demand and technical possibilities, between user needs and product satisfaction.<br />
Practical training – Students work in their second year on a project in industry or government supervised by university staff and the host organization.<br />
Focus on applicability – Students work on assignments and case studies throughout the program.<br />
Teamwork – Students with backgrounds in the engineering, behavioral and physical sciences work in small interdisciplinary teams.<br />
Cross-cultural and international orientation – Students with different national and cultural backgrounds work together.</p>
<p>A very important part of the USI program is the nine-month industrial assignment, which is carried out in the second year of the curriculum. The general requirements for this assignment are, amongst others, a conceptually challenging problem, participation in a multidisciplinary team, and a strong design and evaluation orientation.</em></p>
<p>If you need more information you can find it in USI program <a href="http://usi.tm.tue.nl/pub/page.php?pid=10">website</a>.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/266/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/266/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/266/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/266/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/266/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/266/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/266/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/266/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/266/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/266/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/266/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/266/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/266/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/266/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=266&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/04/05/user-system-interaction-usi-program-is-recruiting-people-to-start-in-october/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>
	</item>
		<item>
		<title>Digital pathology? Yes! That is what I&#8217;ve been thinking of!</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/02/21/digital-pathology-yes-that-is-what-ive-been-thinking-of/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/02/21/digital-pathology-yes-that-is-what-ive-been-thinking-of/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 21:14:42 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[user-centered design]]></category>
		<category><![CDATA[USI program]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=261</guid>
		<description><![CDATA[&#8220;Digital what?&#8221; That is people&#8217;s first reaction when I tell them what I am doing now. One month ago I started my internship at Philips Research. This 8-month internship is my final assignment during my time at USI Program, at Eindhoven University of Technology. This internship is a great moment that I have to put [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=261&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://usercenteredthoughts.files.wordpress.com/2010/02/home-1-560x250.jpg"><img src="http://usercenteredthoughts.files.wordpress.com/2010/02/home-1-560x250.jpg?w=450&#038;h=200" alt="digital pathology" title="digital pathology" width="450" height="200" class="aligncenter size-full wp-image-262" /></a><br />
&#8220;Digital what?&#8221; That is people&#8217;s first reaction when I tell them what I am doing now. One month ago I started my internship at <a href="http://www.research.philips.com/">Philips Research</a>. This 8-month internship is my final assignment during my time at <a href="http://usi.tm.tue.nl/">USI Program</a>, at <a href="http://www.tue.nl/">Eindhoven University of Technology</a>. This internship is a great moment that I have to put in practice what I have been learning during the last 14 months during my Professional Doctorate.<br />
Regarding my internship, the project I am working on is about <a href="http://www.research.philips.com/initiatives/digitalpathology/">Digital Pathology</a>. According to <a href="http://en.wikipedia.org/wiki/Digital_pathology">Wikipedia</a>, &#8220;Digital Pathology is an image-based information environment enabled by computer technology that allows for the management of information generated from a digital slide. Digital pathology is enabled in part by virtual microscopy, which is the practice of converting glass slides into digital slides that can be viewed, managed, and analyzed&#8221;. Besides, &#8220;Pathology is the study and diagnosis of disease through examination of organs, tissues, bodily fluids, and whole bodies (autopsies)&#8221;. When the field of Pathology moves to the digital era, a pathologist, the professional specialized in pathology, will use a computer and its devices instead of a microscope to investigate a case. The change will be huge since we are talking about the replacement of totally analog device as a microscope for a computer. Working in a digital scenario will allow the pathologist to access data remotely, to share quickly materials and to ask for a second opinion easily, to use the power of a computer to run complex analysis of images, and many more possibilities. That is the good part. <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  The challenge appears when the digital pathology imposes to the pathologist a totally new way of doing his job. A job that has been done for a long time in the same way and has shown only a few problems. That is where it starts my role. I cannot say much details about my project because this topic has been treated as highly confidential at Philips, but I can say that I will investigate ways of making the digital pathology system user-friendly to pathologists. Quite generic, huh? <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  As soon as I know what else I can say here I will publish new posts. </p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/261/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/261/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/261/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/261/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/261/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/261/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/261/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/261/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/261/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/261/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/261/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/261/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/261/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/261/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=261&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/02/21/digital-pathology-yes-that-is-what-ive-been-thinking-of/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>

		<media:content url="http://usercenteredthoughts.files.wordpress.com/2010/02/home-1-560x250.jpg" medium="image">
			<media:title type="html">digital pathology</media:title>
		</media:content>
	</item>
		<item>
		<title>The billion-dollar failure of U.S. Government</title>
		<link>http://usercenteredthoughts.wordpress.com/2010/01/21/the-billion-dollar-failure-of-u-s-government/</link>
		<comments>http://usercenteredthoughts.wordpress.com/2010/01/21/the-billion-dollar-failure-of-u-s-government/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 13:43:34 +0000</pubDate>
		<dc:creator>usercenteredthoughts</dc:creator>
				<category><![CDATA[ethnography]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[prototyping]]></category>

		<guid isPermaLink="false">http://usercenteredthoughts.wordpress.com/?p=257</guid>
		<description><![CDATA[Watch CBS News Videos Online U.S. government is giving a great lesson about how not to listen to users, spend billions of dollars and finally regret about that. Creative Good pointed it out in its blog through a video from 60 Minutes. The project regards building a gigantic fence to secure the national border with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=257&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://usercenteredthoughts.files.wordpress.com/2010/01/american-flag-2a.jpg"><img src="http://usercenteredthoughts.files.wordpress.com/2010/01/american-flag-2a.jpg?w=450&#038;h=337" alt="" title="american-flag-2a" width="450" height="337" class="alignleft size-full wp-image-255" /></a><br />
<br /><a href='http://www.cbsnews.com/video/watch/?id=6078904n&amp;release'>Watch CBS News Videos Online</a></p>
<p>U.S. government is giving a great lesson about how not to listen to users, spend billions of dollars and finally regret about that. <a href="http://goodexperience.com">Creative Good</a> pointed it out in its <a href="http://goodexperience.com/2010/01/listen-before-you-spe.php">blog  </a> through a video from <a href="http://www.cbsnews.com/video/watch/?id=6078904n&amp;tag=api">60 Minutes</a>. The project regards building a gigantic fence to secure the national border with Mexico against illegal immigrants. The project is so huge that it has started with Bill Clinton, continued with George W. Bush and now it is just in its early phase. </p>
<p>The technology has been developed by <a href="http://www.boeing.com/">Boeing</a>, but so far it is far from what was expected. The interesting thing is that this project is a very good one to show the difference between final users and stakeholders. It is not clear, but Boeing may have talked to the high officers from the American Security Dept, but forgot to talk to the border patrol, those who are there in the border daily trying to detect people crossing the border and consequently people who know what are the needs of that job. It is never too much to remind that who pays the bill (of the project or signs the project) normally is not the same who will use the system.</p>
<p>Currently the implemented part of the project is considered a failed prototype (By the way, the intention was not to have a prototype at this point. But apparently &#8220;prototype&#8221; is a good word to describe anything which is not well done as expected). People from different departments of the U.S government are trying to find where is the responsibility for this situation. Boeing does not want to talk about it. Hopefully we all learn from this kind of experience.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/usercenteredthoughts.wordpress.com/257/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/usercenteredthoughts.wordpress.com/257/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/usercenteredthoughts.wordpress.com/257/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/usercenteredthoughts.wordpress.com/257/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/usercenteredthoughts.wordpress.com/257/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/usercenteredthoughts.wordpress.com/257/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/usercenteredthoughts.wordpress.com/257/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/usercenteredthoughts.wordpress.com/257/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/usercenteredthoughts.wordpress.com/257/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/usercenteredthoughts.wordpress.com/257/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/usercenteredthoughts.wordpress.com/257/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/usercenteredthoughts.wordpress.com/257/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/usercenteredthoughts.wordpress.com/257/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/usercenteredthoughts.wordpress.com/257/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usercenteredthoughts.wordpress.com&amp;blog=5849153&amp;post=257&amp;subd=usercenteredthoughts&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://usercenteredthoughts.wordpress.com/2010/01/21/the-billion-dollar-failure-of-u-s-government/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/10d7d8938f9d875c9e4912f153d90f3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">User Centered Thoughts</media:title>
		</media:content>

		<media:content url="http://usercenteredthoughts.files.wordpress.com/2010/01/american-flag-2a.jpg" medium="image">
			<media:title type="html">american-flag-2a</media:title>
		</media:content>
	</item>
	</channel>
</rss>
